My Actual Content Production System (That Doesn't Burn Me Out)

Forget those overwhelming content calendars that look like spreadsheet nightmares. Here's what actually works for me: I batch create content every Sunday for two hours. That's it. In those two hours, I outline five posts, shoot any necessary photos or videos, and schedule everything for the week.

My secret weapon? The multiplication method. Every piece of content I create gets recycled at least three ways. That blog post about email marketing? It becomes:

• Three Instagram carousel slides (pulling different tips)

• A 60-second TikTok (focusing on the most surprising stat)

• Five tweets (one for each main point)

• A LinkedIn article (expanded with professional examples)

• An email newsletter segment (with exclusive bonus tips)

This isn't lazy—it's strategic. Different people consume content differently. My mom reads my blog, my colleague watches my TikToks, and my clients find me through LinkedIn. Same message, different packages.

Metrics That Actually Matter (Skip the Vanity Numbers)

I used to obsess over follower count until I realized something: I had a friend with 50K followers getting fewer inquiries than me with 8K. The difference? Engagement quality.

Here's what I actually track now:

• Save rate on Instagram: If people save your post, they're planning to act on it. My posts with 5%+ save rates always lead to the most DMs and inquiries.

• Comment depth: Ten comments saying "nice!" mean less than two comments asking follow-up questions or sharing personal experiences.

• Link clicks (when applicable): The ultimate test—did they care enough to leave the platform?

• Repeat engagers: I keep a mental note of who regularly interacts. These 50-100 people are my true community.

Last month, I noticed my how-to posts were getting saved 3x more than my motivational content. Guess what I'm creating more of now?

Your Audience Knows What They Want (Just Ask Them)

This changed everything for me: I started ending every post with a genuine question. Not "what do you think?"—boring. But specific ones like "What's the biggest challenge you're facing with Instagram Reels?" or "Show me your workspace setup in the comments."

The responses are content gold. Last week, someone asked about dealing with negative comments. That became my most engaged-with post of the month because clearly, others were wondering the same thing but hadn't asked.

I also do this thing where once a month, I post a Stories poll asking what content they want to see more of. The options are specific: "Quick tips," "Behind-the-scenes," "Detailed tutorials," or "Industry news." The results always surprise me. My audience consistently votes for behind-the-scenes content, which I never would have guessed since I assumed it was too boring.

When someone takes time to write a thoughtful comment or DM, I don't just thank them—I remember it. Three weeks later, when I'm creating content on their suggested topic, I tag them. They feel seen, they share it with excitement, and everyone else sees that I actually listen. It's community building at its finest.

The Bottom Line

At the end of the day, consistency in content creation is like going to the gym. The first two weeks are painful and you see zero results. By week four, you start feeling stronger. By week twelve, people are asking what you've been doing differently.

I'm not saying you need to post daily (I certainly don't). But whatever schedule you choose—whether it's three times a week or once a week—stick to it for at least 90 days before you decide it's not working. Track the metrics that matter, listen to your audience like they're your co-creators (because they are), and remember that every creator you admire started with zero followers and probably felt like they were talking to themselves.

Your audience is out there. They're just waiting for you to show up consistently enough for them to find you.